Product Marketing Manager

Marketing · Boise, Idaho
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

PlexTrac, Inc. is a cybersecurity company on a mission to empower security teams to identify and eliminate the biggest threats to their environments. The PlexTrac platform enables the automated reporting and tracking of cybersecurity risks and allows for enhanced collaboration across the enterprise. PlexTrac takes purple teaming to the next level and is changing the paradigm around continuous security assessment and validation. This innovative approach has allowed PlexTrac to gain significant traction among companies and teams of all sizes, including several of the Fortune 500.


Having recently closed a $10 million Series A funding round, PlexTrac is poised for exponential growth and is seeking top notch talent for strategic roles to join the team. Candidates interested in leveraging extensive professional experience to build innovative programs around a new concept in the cybersecurity market and who love working in a fast-paced, energetic start-up environment should apply!


PlexTrac Mission and Culture is to empower teams to win the right cybersecurity battles. PlexTrac is culturally a mission-oriented organization, by which we mean that we seek to make the lives of our customers better knowing that their improved efficiency and effectiveness has a direct impact on the security of our world. Likewise, we seek to improve the lives of our employees by creating a workplace in which they can flourish professionally and personally. We are flexible, creative, collaborative, detail oriented, humble, hard workers who practice what we preach. Those attributes in our team members lead to and are rewarded with a fast-paced, never boring, fun loving work environment — whether we are physically or virtually present with one another.


Our core values describe us as humans and leaning into them is how we define success.

  • Integrity with accountability
  • Transparency
  • Service drives profits
  • Aggressive innovation
  • Positively impact people

We are actively seeking a motivated and collaborative Product Marketing Manager (PMM) who will be responsible for ensuring PlexTrac product flies off the shelf for the market you’ll represent! This role is critical to our growth as it is the glue that binds our product strategy to the tactics we need to drive success in marketing and sales, and achieve results. As the Product Marketing Manager you are responsible for organizing product and feature launches, as well as product demos and presentations.

This role will study the markets PlexTrac plays in, and develop an intimate knowledge of our competitors—what they are offering today and what they plan to offer in the future. As the PMM you must deeply understand our buyers by taking a strategic approach to gathering insights and market evidence, and then use that knowledge to develop positioning and messaging that resonates with buyers and empowers our sales and marketing teams to be successful. 

As the PMM you will fill a critical role on the marketing team by collaborating closely with the team to develop innovative campaigns that drive demand and generate revenue by approaching everything with a testing, analytical and inquisitive mindset, leaving your assumptions aside and letting the data guide the way.  An ability to understand and present PlexTrac’s product value proposition in a compelling and resonant way, and clearly articulate how we solve our buyers’ problems will be key to your success. 

Key Responsibilities 

  • Market intelligence: Deep understanding of the overall market for our solutions (Cybersecurity market as a whole, total addressable market, market segments and industries with opportunities).
  • Persona/buyer intelligence: Become the expert on who we serve (who are the buyers, how they buy and their key purchase criteria).
  • Competitive intelligence: Be the expert on our competitive landscape, how they are positioned, how we win against them and how they can win against us.
  • Understand and document the customer journey and our buyer’s processes (where they get information, influences, where they frequent, etc.), then drive internal change based on learnings.
  • Develop close working relationships and collaborate constantly with product management and the marketing team to develop product positioning and messaging that resonates with our target buyer personas.
  • Plan the launches of new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Work closely with the marketing team to ensure your product is well represented in the overall marketing plan; recommend potential activities, campaigns and events to support the acquisition of new customers and the retention of existing ones.
  • Together with product and sales, build the right packages with the right pricing strategies to win in the market.
  • Collaborate closely with the product evangelist, and act as the primary thought leader, to ensure your product is being represented, understood and amplified in the market.
  • Together with the product evangelist, you’ll understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral, and teach them how and when to use it.  
  • Monitor customer usage of your product, and seek feedback, to ensure it’s delivering value and resonates.
  • Willingness to travel, as necessary.
  • Other duties, as assigned.

Preferred Qualifications

  • 5+ years of product marketing experience with a SaaS or software company; cybersecurity experience ideal.
  • Excellent interpersonal and communication skills, both written and verbal. 
  • Highly organized and detail-oriented. 
  • Analytical, data-driven mindset; inquisitive by nature and implements tests to gather insights.
  • Exceptional ROI-tracking skills, able to prove what is, or isn’t, working. 
  • Proficient in productivity applications such as Google Suite, Microsoft Office, and Asana.
  • Comfortable using collaboration and CRM tools such as Slack and Salesforce, and marketing automation tools such as HubSpot.
  • Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
  • Motivated self-starter, who is a team player through and through
  • Bachelor’s degree in business or marketing; MBA preferred.
  • Pragmatic Institute Certified (PMC) III or higher preferred.


  • Competitive wellness benefits including Medical, Dental, Vision
  • 401(k)
  • Paid Parental Leave
  • Flexible work schedule - WFH, WFO
  • Flexible Time Off
  • World Class Culture


PlexTrac provides equal employment opportunities to all applicants for employment without regard to race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

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  • Location
    Boise, Idaho
  • Department
  • Employment Type
  • Minimum Experience